What is WordPress in 2026?

What is WordPress?

WordPress is a content management system (CMS) that makes it easy to create and manage websites, intranets, ecommerce platforms, and other digital projects intuitively. You don't need extensive technical programming knowledge to get started, although certain complexities can arise when scaling or customizing the design. That said, there are options like templates and site builders available for visual-based development.

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What are content management systems?

Content management systems are applications for creating and managing website content. This category includes all these systems, as well as systems often classified as wikis, blog engines, discussion forums, static site generators, website editors, or any type of software that provides website content. (W3Techs)

WordPress: Ideal for constantly updated websites

WordPress is perfect for projects like blogs that require constant content generation, or businesses looking to showcase products or services that update regularly.

If you publish frequently and have collaborators, this system is ideal thanks to its well-defined permission structure, which can be managed quickly and easily, providing robustness in terms of security and scalability.

what is wordpress

Learn more about WordPress by the numbers

Some statistics that make WordPress a version worth considering for developing your website or self-managed webpage. According to W3Techs 43.1% of all websites on the Internet use WordPress, making it an option with a massive community that provides worldwide support with multiple development options that allow you to integrate various customized solutions to your website, such as ecommerce modules.

This also represents 62.9% market share in content management solutions (CMS).

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Other popularity awards for WordPress:

• The most popular across the entire Internet in the Open Source category.
• The most popular in the Top 10k open source websites category.
• The most popular among the top 100,000 websites in the open source category.
• The most popular in the Top 1 million websites in open source.

Who is WordPress for?

WordPress is suitable for everyone: businesses, individuals, and especially beginners or people without technical knowledge in software development. It has a community of millions of users collaborating to strengthen the platform.

WordPress features a plugin system that extends and adapts its functionality. It's similar to installing apps on a smartphone; some plugins are paid while others are free, and they allow you to add new capabilities to the system, making it scalable and flexible. For example, you can install photo galleries, plugins to improve your SEO strategy, web analytics tools, and much more!

wordpress marketing

What can you do with WordPress?

While WordPress is commonly associated with blogs, it's much more versatile and can be used for a wide variety of businesses thanks to its ease of customization. Some notable examples include:

• Blogs: WordPress started as a blogging platform, offering typical features such as posts, comments, categories, tags, user management, and voting. It also allows you to add widgets, featured posts, and search systems, making it one of the easiest ways to create and manage a blog.
• Corporate websites and enterprise web development: WordPress is ideal for company pages, allowing you to showcase products, services, and clients, and create categories with restricted access. You can generate dynamic content that supports your brand strategy, including contact forms and promotion or product sales pages.
• Intranet: Another ideal option for WordPress is developing intranets as closed communication platforms for companies that typically seek to share processes, news, and other content under a permission structure for collaborators.
• Landing pages: Do you have a specific campaign for your business? Through WordPress, you'll be able to develop a self-managed website that allows you to launch what you need in record time.
• E-commerce and shopping cart websites: Using the WooCommerce plugin, you can set up a complete online store with features such as unlimited product creation, organization by categories, product attributes, payment and shipping systems, order management, and more. Plus, thanks to specific plugins, you can add functionalities like bulk product imports, shipping calculation by postal code, payment gateways, tiered pricing, and invoice generation.